Mobile is on the rise in Central and Eastern Europe, largely fueled by the COVID-19 pandemic, increasing smartphone adoption, and looking ahead, the rise of 5G.
For businesses, this presents a great opportunity. Investing in mobile can help them reach new audiences, build loyalty, enhance the overall experience, and drive revenue.
What’s inside:
In this report, we’ve joined forces with our friends at Google to share insights on the current state of mobile in the region, and how marketers can succeed in it.
- Data-led insights from 8 countries across Central and Eastern Europe
- Gaming, finance and shopping trends
- The impact of iOS 14.5 on installs and in-app advertising revenue
- Actionable tips from Google on how app marketers can succeed in 2022
